Belch, George E.

Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani. - 9th ed. - India : McGraw-Hill, c2013. - xliii, 1016 p. : ill. ; 24 cm.

Includes bibliographical references and index.



9781259026850 925.00

2010040703


Business
Advertising.
Sales promotion.
Communication in marketing.
Marketing management.
Budget.

HF5823 / .B387 2012

659.1

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