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Advertising and promotion : (Record no. 9)

000 -LEADER
fixed length control field 01115cam a2200361 a 4500
001 - CONTROL NUMBER
control field 16444
003 - CONTROL NUMBER IDENTIFIER
control field BD-DhSEU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20160412112200.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 101004s2012 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2010040703
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781259026850
Terms of availability 925.00
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn664665731
040 ## - CATALOGING SOURCE
Original cataloging agency BD-DhSEU
Modifying agency BD-DhSEU
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .B387 2012
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Belch, George E.
9 (RLIN) 7254
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Remainder of title an integrated marketing communications perspective /
Statement of responsibility, etc. George E. Belch, Michael A. Belch, Keyoor Purani.
250 ## - EDITION STATEMENT
Edition statement 9th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. India :
Name of publisher, distributor, etc. McGraw-Hill,
Date of publication, distribution, etc. c2013.
300 ## - PHYSICAL DESCRIPTION
Extent xliii, 1016 p. :
Other physical details ill. ;
Dimensions 24 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name Business
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Business
9 (RLIN) 7266
Topical term or geographic name as entry element Advertising.
9 (RLIN) 7267
Topical term or geographic name as entry element Sales promotion.
9 (RLIN) 7268
Topical term or geographic name as entry element Communication in marketing.
9 (RLIN) 7258
Topical term or geographic name as entry element Marketing management.
9 (RLIN) 13084
Topical term or geographic name as entry element Budget.
9 (RLIN) 13085
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Belch, Michael A.
9 (RLIN) 7259
Personal name Purani, Keyoor.
9 (RLIN) 7260
859 ## - LOCAL CONTROL INFORMATION (RLIN)
Cataloger's initials, CIN (RLIN) SS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent location Current location Shelving location Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Copy number Price effective from Koha item type Total Checkouts Date last checked out
        Confined Non-fiction Southeast University Central Library Southeast University Central Library Confined Stacks 2014-06-26 Paragon Enterprise 925.00 659.1 B427a 2013 016444 2015-04-25 C- 1 2014-06-26 Books    
          Non-fiction Southeast University Central Library Southeast University Central Library Book Cart 2014-06-26 Paragon Enterprise 925.00 659.1 B427a 2013 016445 2017-09-16 C- 2 2014-06-26 Books 2 2015-11-19

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