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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani.

By: Belch, George E.
Contributor(s): Belch, Michael A | Purani, Keyoor.
Material type: materialTypeLabelBookPublisher: India : McGraw-Hill, c2013Edition: 9th ed.Description: xliii, 1016 p. : ill. ; 24 cm.ISBN: 9781259026850.Subject(s): Business | Advertising | Sales promotion | Communication in marketing | Marketing management | BudgetDDC classification: 659.1
List(s) this item appears in: BBA
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Non-fiction 659.1 B427a 2013 (Browse shelf) C- 1 Confined 016444
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Non-fiction 659.1 B427a 2013 (Browse shelf) C- 2 Available 016445
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Includes bibliographical references and index.

Business


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